Chapter 105: The Explosion of the Jingcheng University’s Forum! |
Of course, Qi Yun had no intention of making Lian Qingxue become a celebrity.
He wouldn’t go as far as Chen Zong, who promoted himself through videos in his past life.
Video platforms hadn’t developed much yet, and video advertisements didn’t have such a wide reach unless they were broadcasted on television.
However, Qi Yun understood more than anyone else that the next decade would be the era of the attention economy, or the era of internet celebrities.
A good marketing strategy could even determine the life or death of a brand.
Especially in the low-threshold and highly expandable industry of milk tea, marketing was the most crucial aspect.
In the future, major milk tea brands would spend several times more money on marketing than on their own research and development costs.
It could be said that marketing was everything!
If Snow Tea wanted to develop, it needed to find something captivating.
……
Inside a studio in the capital, Lian Qingxue felt a bit at a loss.
She had never faced so many photographers and flashes before, and the current situation made her particularly uneasy.
She couldn’t help but frequently glance at Qi Yun.
Qi Yun had hired a well-reputed photography team from Beijing, introduced by Professor Lian.
Their equipment was indeed professional, but Lian Qingxue’s performance was somewhat lacking.
“Don’t be nervous! Relax!” The photographer kept reminding her from behind the camera.
But the more he said that, the more anxious Lian Qingxue became.
“This won’t do!” After almost half an hour of shooting, the photographer declared.
Lian Qingxue was indeed beautiful, but her state of mind couldn’t fully bring out her beauty in front of the camera.
Upon hearing those words, Lian Qingxue felt a bit disappointed.
“Qi Yun, maybe I’m not suitable for this…”
She lowered her head and pouted as she spoke to Qi Yun.
It was evident that she had no confidence.
Qi Yun couldn’t help but laugh. “In the future, you were a frequent guest in fashion magazines. How could you not be suitable? But considering that you’re still growing, I understand your lack of confidence, little girl.”
“Qingxue, do you remember what I said to you before?” Qi Yun asked.
“What?”
“In this world, no one believes in you more than I do.”
“Um…” Lian Qingxue still seemed lacking in confidence.
Seeing her like this, Qi Yun began to waver.
If it were someone else, maybe he wouldn’t feel this way, but it was Lian Qingxue in front of him.
He was developing Snow Tea not only for the sake of Snow Tea but also to not let Lian Qingxue down.
Looking at Lian Qingxue, who was feeling so unhappy, Qi Yun couldn’t help but question himself.
If he caused Lian Qingxue distress in the name of Snow Tea, was he prioritizing the wrong things?
He smiled wryly in his heart.
Perhaps only Lian Qingxue could make him feel this soft. Even the slightest unhappiness from her, Qi Yun couldn’t bear it.
Even if it meant giving up his own ideas, he was willing to do so.
“How about we stop shooting?” Qi Yun suggested.
“… No!” Lian Qingxue suddenly shook her head. “I want to continue.”
She looked at Qi Yun, and there was still something she hadn’t said in her heart. “To fulfill your expectations, I am willing to make an effort a hundred times over until I have no strength left.”
Qi Yun and Lian Qingxue looked at each other.
They didn’t say a word, but it felt like they had said everything.
In that instant, they both understood the willingness of the other to change for them.
They couldn’t help but smile.
The photographer gently lifted his camera and captured the scene of them looking at each other.
Through the lens, he could feel the affection in their eyes.
He had even decided on the name of this photo: Love.
……
After making up her mind, Lian Qingxue seemed to awaken.
In front of the camera, she was no longer constrained but rather natural and graceful. She fully showcased her beauty.
The photo shoot went extremely smoothly.
Even after another twenty minutes, the photos turned out exceptionally beautiful.
However, the photographer still felt like something was missing.
He stared at the recent photos for a few minutes before suddenly retrieving the candid shot he had taken earlier.
Looking at the picture of Lian Qingxue and Qi Yun gazing at each other, he finally understood what was lacking in the recent photos.
The images of Lian Qingxue and Qi Yun were so wonderful that he unconsciously raised his own standards.
He suddenly had an idea.
“Mr. Qi, could you stand behind me?” the photographer asked.
“Huh?”
“Yes!” The photographer directed Qi Yun to stand behind the camera.
This time, in every photo, Lian Qingxue came to life.
Each image captured her gaze towards the camera, filled with tenderness and unspoken words.
But everyone present knew that Lian Qingxue’s gaze was directed at Qi Yun, behind the lens.
The photographer became more and more excited as he continued shooting.
He couldn’t help but think that he was a genius! Each photo after that seemed perfect.
After the shoot, the photographer exclaimed to Qi Yun, “I’ve been in this industry for so many years, and this is the first time I’ve done a shoot like this. I never expected the results to be so good.”
He looked at Qi Yun and said, “Although I’m not familiar with you, I can tell you with certainty that the look in that girl’s eyes truly shows her love for you.”
“If you two get married one day, I hope I can take your wedding photos. They will surely be incredibly beautiful.”
Lian Qingxue smiled gently as she looked at the photo where her eyes were filled with tenderness.
“When that time comes, I will definitely invite you.”
……
With the photos taken, it was Wang Jun’s turn to make an appearance.
These past few days, thanks to Lian Qingxue’s post, Wang Jun had become quite famous in the student forum.
He had a certain ability to promote now.
“Please upload these photos in the next few days,” Qi Yun handed the photos to Wang Jun. Wang Jun looked down and was stunned.
“Is this Lian Qingxue?”
“Who else could it be?”
Wang Jun fell silent for a long time before finally speaking.
“Don’t say I didn’t warn you, but once these photos are posted, half the male students in the school might become your rivals.”
“…”
Qi Yun didn’t find Wang Jun’s statement exaggerated.
He even underestimated the power of these photos.
The next day, the server of Jingcheng University’s forum crashed.
Wang Jun’s post, featuring Lian Qingxue’s photos, received thousands of replies within an hour.
Everyone was amazed by the stunning pictures.
Each photo of Lian Qingxue, whether she was wearing a white dress while holding a cup of milk tea and looking tenderly at the camera, or biting the straw with a slightly hazy gaze, as if thinking about someone, or sitting on the steps, legs gently swaying, seemingly content—they were all very ordinary moments.
But each one possessed an extraordinary beauty of a young girl.
……
Originally, the group that Wang Jun joined was almost dead.
But when he checked it today, he suddenly found thousands of new messages.
Then he noticed that the group name had been changed. It was now called “Is National Treasure Lian Qingxue Handing Over to the Country Today?”
Most of the discussions in the group were about Lian Qingxue’s photos.
“Oh my gosh! I used to think Lian Qingxue was just pretty!
But now I declare that Lian Qingxue is the best!”
These were already die-hard fans.
“When I look at those photos, I always feel like Lian Qingxue is smiling at me… Am I sick?”
“Me too! I feel like I’m in love.”
“Count me in!”
……
At this point, someone finally mentioned the milk tea in Lian Qingxue’s hand.
“That milk tea looks so delicious! Otherwise, why would Lian Qingxue keep drinking it?”
“I heard that Lian Qingxue owns this milk tea shop.”
“So are these photos a form of soft advertising?”
“……Even if it is advertising, I’m willing to look at them every day!”
“Actually, even if it’s advertising, these photos are really good. Don’t you think Lian Qingxue’s image perfectly matches the milk tea?”
“Now that you mention it, her gentle, sweet, and resilient temperament does feel like milk tea.”
“Whoever came up with this idea is a genius! Lian Qingxue is a natural spokesperson for milk tea!”
Qi Yun looked at the chat records and couldn’t help but sigh.
Indeed, in this world, people judge based on appearances.
However, these guys in the group were quite perceptive.
Qi Yun chose Lian Qingxue not only because she was beautiful but also because she truly gave him the feeling of milk tea.
At first, he only found her sweet. But later on, he felt her warmth.
And once you drink it for a while, you become addicted.
You can’t live without it anymore.
“Have you ever thought that Lian Qingxue already has a boyfriend?”
He posted this sentence using Wang Jun’s account.
In the next moment, he received a notification.
“You have been removed from the group by the admin.”
“…Do you think if I explain to the admin that I didn’t mean to hurt their feelings, they would believe me?” Qi Yun looked at Wang Jun’s pained expression and attempted to explain.
Wang Jun said quietly, “Do you think the admin would believe me if I explained to them that I didn’t intentionally hurt their feelings?”
Not only the guys in this group noticed the existence of Snow Tea.
The day after the photos were uploaded, there was a massive influx of customers at the Snow Tea shop.
Most of them were students from Jingcheng University.
Lian Qingxue looked at the crowded shop and couldn’t help but widen her mouth.
She looked at Qi Yun.
When they were taking the photos, she never expected that Qi Yun’s method would be so effective.
